当跨境卖家运营东南亚电商时用英文与客户沟通维护电商海外口碑，最重要的是要做到以下几点:一是清楚，即用词肯定、准确，内容主旨清晰;二是简洁，用简短的语句清晰表达，尽量避免使用复杂词汇;三是礼貌，英文书写要有一定的礼貌用语。

以下提供一些常用的写作案例：

lazada店铺运营售前沟通主要是为客户解答关于产品信息(如价格、数量、库存、规格型号、用途)运费、运输等方面的问题，促使客户尽快下。

一、买家光顾店铺查看产品

Hello, my dear friends,

Thank you for visiting our store, you can find what you want from our store. If we don't have the item, please tell us and we will spare no effort to find it.

Good luck.

译文:您好，我亲爱的朋友。感谢光临我的商店，您可以从我的商店找到所需要的产品。如果没有您需要的，您可以告诉我们，我们可以帮您找，请放心购买任何商品!非常感谢。

二、买家询问商品价格和库存

DearX

Thank you for your inquiry. Yes, we have this item in stock. How many do you want? Right now,we only have X color and x style left. Because they are hot selling items, the product has a high risk ofselling out soon. Can you please place your order as soon as possible?

Thank you!

译文:亲爱的x，谢谢您的咨询，您现在浏览的商品有货的，您要多少件?现在我们只有x款和x颜色。因为这款产品非常畅销，请您尽快下单，谢谢!

三、批量购买询问价格Dear friends

Thanks for your inquiry. We cherish this chance to do business with you very much. The order of a single sample product costs X USD with shipping free included. If you order X x piecesin one order,we can offer you the bulk price of X USD/piece with free shipping. I look forward to your reply.

Best Regards!

译文:亲爱的朋友，感谢您的询问，我们很希望跟您交易。一个样品的运费需要x美元，如果你订购xx件产品，我们可以为您提供批量价格x美元/件。期待着您的答复。谢谢。

四、鼓励买家提高订单金额和订单数量，提醒买家尽快确认订单

Dear friends,

Thank you for your order, if you confirm the order as soon as possible, I will send some gifs. Good news: Recently there are a lot of activities in our store. If the value of goods you buy count, to acertain amount we will give you a satisfied discount。

译文:亲爱的朋友，谢谢您的惠顾，如果您尽快确认订单，我们将会赠送份礼物，店铺最近有很多活动，如果您购买的货物价值数到一定等级，我们]会给您一个满意的折扣。